One of the things with a many photographers websites is that they don’t do what they should, if you split down the basic requirements of your photography website and looks at this as a blank uninteresting chore then you can really see what you need to do.
What you need to do is view your target market.
Many people build websites which are not targeted to the market that they aim to get with the website, it maybe that over time your site has grown and therefore has mixed in other elements. Keep your website for one market only. You can always add another website for other areas of photography and DONT Link the websites together, let it make it on its own.
What are they looking for?
When people search the internet, they use the words that they need to use to head for the content they want. This goes with the above that the client wants to land on the right page, with the right information on it.
You have to hit the right buttons in between 3 and 5 seconds of a visitor coming to your website. If you have designed your website and pages correctly then you should be able to do do this, if you view the website marketing posts that have been made it will give you some details as to the design and how this effects people.
Website marketing post one -http://weddingphotographyuk.wordpress.com/2010/01/04/wedding-photography-marketing/
Website marketing post two - http://cityphotography.wordpress.com/2010/01/07/wedding-photography-marketing-2/
There is also a third post here – http://cityphotography.wordpress.com/2010/01/11/wedding-photography-marketing-3/
Getting traffic – You DONT want this
In this postI found online I saw that this was the usual viral posts where photographers are selling books on hwo to do it, well I agree with a lot of its content there are some mistakes to its logic.
Most people think of things this way, the more people I get to my site the more customers I will have, or the more links I get to my site the higher my website will rank.. Both are WRONG.
It is quite simply wrong because the more links and traffic to your website doesn’t mean anything; its all about how many visitors can I get to turn into clients or purchasers, as for the links, well they need to be good quality links that are relavent to your site and your business.
Twitting -
This has gone a little far and is OTT and twitter has died a death because of it, just ask yourself how many times has twitter came up in search results online in organic results?? None?
This postfrom Webpronews goes into a little of the twitter problem, and you can see I have posted my views which I will stand by. If you have a twitter account all that happens in that other business will follow you and youre ending up in a sort of link farm. they arent that good, as you could be bouncing around twitter for weeks before you come to your website.
Blogging -
Now with blogging you get a whole new ball game when it comes to selling. Blogging offers real pages and content, looking at the defined SEO requirements this can be achieved better on these sites more than others…
And I will tell you all about it in our members section…http://www.nationalphotographer.co.uk/members-area/
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